We are interested in understanding the mechanisms of how people process and represent information in the brain in traditional as well as novel (e.g., VR, AR, Game) media environments. Research in the lab focuses on how various factors, such as prior experience, knowledge, context, and emotion, influence human perception and cognition of multisensory contents. To study these issues, converging methodologies are used including cognitive behavioral experiments, eye-tracking, and electrophysiological measures (EEG/ERP) with human participants.